BE CHIC Collection

Good for the earth, good for you

SIGNATURE SHAMPOO

BE CHIC™ Shampoo transforms your daily routine into a meaningful ritual. Our elevated recipe of natural aminos purifies every strand, while nurturing safflower increases your hair’s ability to retain moisture and protects from free radicals. An infusion of silky marshmallow creates our finishing touch: as a ceramide precursor, marshmallow extract hydrates your scalp and keeps your hair silky from roots to ends.

8 fl oz | 237 mL

$29.00

SIGNATURE CONDITIONER

Style isn’t always a creature of habit, but you can be. Luscious and fiercely transformative, BE CHIC™ is a plant-based potion of ancient superfoods: hydrolyzed quinoa revitalizes and repairs hair strands, while aloe leaf heals and hydrates your lovelorn locks. A healthy boost of restorative B-Vitamin panthenol promotes growth and adds vibrancy from morning to midnight. Fall in love with your locks on the daily, don’t be shy.

8 fl oz | 237 mL

$29.00

HYDRATING HAIR MASQUE

A cocktail of luxurious shea butter, keratin, avocado, coconut oil, quinoa, and marshmallow unites the essential nutrients in your hair while strengthening, sealing, and revitalizing, strand-by-strand. The BE CHIC™ masque is a fortifying elixir that brings your locks—and your life—back to beautiful. Raise a glass and let your hair drink up.

8 fl oz | 237 mL

$49.00